What does haute couture even mean? Haute Couture comes from the French phrase, "high fashion." The word couture means dress-making, sewing, or needlework and the word Haute means elegant or high quality. It's basically highly impractical, completely unaffordable and often unwearable high fashion clothing.
In the book Best Business Practices for Photographers, John Harrington states, "What you do for your earned revenue is your choice as well. However, over a period of time, what you earn must exceed what it costs to earn it-- not just now, but projected into the future as well". What’s the big deal about haute couture? I think what’s so special is the fact that it’s so different from the norm. The bold color and unique shape is nothing like I’ve ever seen before. It’s like a piece of great art that can be worn (somewhat). Also the materials used in making haute couture are superior. In our 'wear it once, throw it away' society, buying haute couture might be seen by the super-rich as an investment. So not only are haute couture outfits one of a kind but they are expensive.
Also haute couture sells a dream. Almost everyone I know dream of being rich and famous. Haute couture is known for being expensive and one of a kind. Owning a piece of haute couture would prove that you have money. I guess that’s why they are so appealing.
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